To utilise and apply world class standards in all of the value chain processes.
To supply first class products at the lowest possible derived costs to the end consumer, at their requested quality expectations, while maintaining a long term perspective.
Maximum value should be derived from constant production and process innovation, positive human ressource management, and fundamental understanding of lowering the environmental burden caused by any production process.
To maintain and improve "a learning organisational" approach to staff and suppliers alike. Focus on improved information and cooperation rather than short term profits.
To undertake and maintain the task of proper conduct towards all relevant parties. To control and take immediate action to rectify social injustices, including misuse of child labour.